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What we won't add to your product
Because caring for your hair also means being honest about what goes in and what stays out.
NO SULFATES
We skip harsh foaming agents that strip your hair’s natural moisture, choosing gentler cleansers that protect your strands and scalp.
NO MINERAL OIL OR PETROLEUM JELLY
We prefer nutrient-rich plant oils and butters that truly feed and strengthen your hair not coat it.
NO DRYING ALCOHOLS
Our formulas are designed to hydrate, never deplete. You’ll only find nourishing fatty alcohols that support moisture retention.
NO PARABENS
We preserve safely and responsibly using paraben-free systems protecting both your hair and your health.
We use Liquid Germall Plus only in our wash-off formulas (like our Scalp Care Shampoo), where it keeps your products safe, fresh, and stable. It’s paraben-free and globally approved for rinse-off use chosen carefully for your protection and peace of mind.
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Grow With Us, Make an Impact
Be A part of a community dedicated to delivering safe, high-performance products and empowering individuals to embrace their natural beauty with pride.
Our Story, Your Crown
Born from a mother’s love and rooted in African heritage, Adan Idet creates trado-science–backed haircare that nourishes, protects, and celebrates natural textures.
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Scalp Care Tips
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Welcome to Astra Starter Templates. This is your first post. Edit or delete it, then start blogging!
Hello world!
Welcome to Astra Starter Templates. This is your first post. Edit or delete it, then start blogging!